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+(Please accept our apologies if you've already completed the Survey. Send a reply with "Did it" in the subject line to avoid future reminder messages.)
+
+Dear Executive,
+
+YOUR INPUT IS VERY VALUABLE. Over the past week or so, you've been invited to participate in a very important survey that will significantly improve the information products available to you in the power and energy industry.
+
+Because we haven't heard from you yet, we're adding more prizes to encourage participation. There are now 12 prizes you could win; we've added 4 more inducements to the original 8 prizes.
+
+YOUR CHANCE OF WINNING IS HUGE. We're hoping to draw a total of 200 respondents from this sector of the industry. When we receive your fully completed questionnaire, your e-mail address will one among 30 in a drawing that could bring you one of the 12 prizes. Those odds aren't bad at all! The prizes include:
+
+-- FOUR $100 gift certificates
+-- EIGHT $50 gift certificates
+
+IF YOU WIN, you can choose from the following list where you'd like to spend your gift certificate:
+
+-- Amazon.com,
+-- REI.com,
+-- GOLFDISCOUNT.com,
+-- CABELLAS.com,
+-- fogdog.com, or
+-- a general American Express gift certificate.
+
+Just click on the long blue URL listed in the section below this letter to connect to the welcome page for the survey.
+
+THE DEADLINE FOR SUBMITTING YOUR SURVEY IS FRIDAY, SEPTEMBER 7.
+
+Thanks for your participation, and we wish you the best of luck in the
+drawing!
+
+#sig#John E. Doe, Ph.D.
+#sig#President
+#sig#Xxx Research
+#sig#john@example.com
+#sig#www.example.com